Objective: To create and interior-scape concept and mall amenity pallete that was unexpected and warm for the long cold months of the region. 

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Concept: I drew on establishing a connection of bringing the beauty of outdoors "in". The natural landscapes of the Ural Mountains and lowland forests served as the source inspiration.

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I branded the interior palette "Ural Luxe" as it aims to meet the international standards of the local community of the upper and middle-class while drawing on  the uniquesness of the locale with it's rustic flare. Neutrals and Earthtones became the main background with splashes of rust-red & wheat as accent colors. Which debuted in various floor and amenity finishes. Seats wrapped in birch printed laminates created a rather eye-catching look and was realized that the rustic palette combined with a contemporary styling resulted in a rather pleasing combination. One area that I was able to take the palette expression further was in the Jewel Court which became an exercise on layering of light.

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